The Hive Abbotsford
The Hive townhouses were developed and completed by the Genser family (The Belgrave Group of Companies) in early 2010. With the gentrification of Abbotsford already well underway, this visionary site encompassed the building of a two-storey shopping centre in the heart of Victoria Street. The shopping centre will be home to a range of specialty shops and also the large supermarket chains of Woolworths and Aldi. On top of the shopping centre, the developer built a rooftop enclave that contained 41 individual two-storey townhouses with a mixture of two and three bedrooms.
APM as exclusive marketers of the site sold all of these townhouses in 2009 exclusively to owner-occupiers. The Address Residential division, through the market research and collateral obtained, was able to target key buying groups within a 10 km radius of the site.